The dismal performance of Kartik Aaryan starrer Shehzada at the box office has left the hoi polloi baffled. The film disappointed with its collections right from Day 1. Last Friday, it garnered just Rs.6 crores across India. With Rs.6.55 and Rs.7.55 crores, the collections showed minimal improvements on Saturday and Sunday respectively. But overall, the weekend collection was way below the mark, inching a little above 20 crores against a healthy budget of 90 crores approximately.
Reminding you of last year May, Kartik's Bhool Bhoolaiya was a roaring hit and if trade predictions are to be believed, the film's first two days collections would be higher than the first week's collection of Shehzada.
Why didn't Shehzada work ? It had all the elements of a commercial entertainer. A good start cast with the most bankable leads - Kartik Aaryan and Kriti Sanon. It is an official remake of a 2019 Telugu superhit film, Ala Vaikunthapurramuloo, which had Allu Arjun in the lead. Released just before the onset of the Covid pandemic, the film was massively successful at the box office, despite a predictable storyline.
Vetren Trade Analyst Komal Nahata on the failure of Shehzada
We gleaned some insights from Senior Trade Analyst Komal Nahata who emphatically raised concerns around the quality of the film. "Achhi Picture nahi hai" , he said. "It opened to poor reviews from the critics and that was inevitable.The film lacked good music and punch. It definitely needed a more thoughtful approach which was clearly lacking in director Rohit Dhawan's art."
"Comparisions with the original is inevitable but Kartik Aaryan is notches below when it comes to the style and swag exuded by Allu Arjun", says trade Analyst Atul Mohan.He adds, "Pitching the film's release against Marvel Studio's Ant Man : Quantumania was a bad idea! The advance booking figures of Ant Man was 8-9 times higher than that of Shehzada.Now a days, the audience has also become very perceptive. When the makers postponed it's release by a week as a camaraderie gesture to Pathaan, they were quick to realize that the film wouldn't be a great one. It sent a wrong signal to the masses"
And I certainly agree to this. Quality is the king. Audience is Baadshah. If your content doesn't connect with the audience, it cannot work in any way. Which visibly happened with Shehzada, despite it's exorbitant promotion and incessant city tours, Burj Khalifa trailer showcase included.
Ahwaan Padhee, is an IT Techie/Business Consultant by profession and a film critic/cinephile by passion, is also associated with Radio Playback as well, loves writing and conducting movie quizzes.
More By Ahwaan Padhee