Rajshri Productions' Uunchai seems to be going the Hum Aapke Hai Koun...! way with audiences rushing to theatres through word of mouth. With women's clubs, families, senior citizen associations and now even the heroes of 26/11 going in for special shows of Uunchai and coming out energised, Uunchai is rekindling hope and happiness and renewing bonds of friendship among the masses.
If in some, it brought back memories of base camp where they saw their own lives unfold again, in others Uunchai has become the wind beneath their wings to find their own Everest to scale.
The makers are not in any hurry to go the OTT way.
"Uunchai was always meant to bring audiences back to the theatres," says director Sooraj Barjatya. The scaling of the film and the grandeur is such that experiencing it on large screen is something else.
Adds producer Mahavir ajain,"we are thinking of OTT only four to five months down-the-line. At the moment, Uunchai is scaling its own Everest!"
Uunchai is Rajshri Productions' most ambitious film till date. Shot at 17000 plus feet above sea level, with a senior star cast, Uunchai is directed by Sooraj R Barjatya, and produced by Rajshri Productions in association with Mahaveer Jain Films and Boundless Media. Uunchai hit the theatres in limited release format on 11.11.22 and is about family, friendship and hope.