RRR trends as No.1 non-English film on OTT for 3 consecutive weeks, and in the Global Top 10 in 62 countries! Pen Studios holds worldwide electronic rights for all languages of RRR and plans to enhance its reach in 50 different languages.
Mumbai: RRR has become the most popular film from India on Netflix and Zee5 globally. RRR clocked over a 1000 million viewing minutes on Zee5 in just 24 hours of its premiering, and on Netflix, the film was viewed for over 2500+ million minutes across the world within 28 days.
The cinematic spectacle of ‘RRR’ created history again in the OTT world by premiering on ZEE5 and Netflix in multiple languages simultaneously!
After achieving massive success at the box office, the film had a worldwide OTT release on ZEE5 in four different languages Tamil, Telugu, Kannada, and Malayalam, with English subtitles and in Hindi on Netflix, with subtitles in 15 different languages, including German, Spanish, French, Korean and Thai.
On Netflix, more than 2/3rd of viewing came from outside India. The film has featured for multiple weeks in the Global Top 10 for non-English films since its premiere on Netflix on May 20. The film was also #1 non-English film on Netflix for three weeks (consecutively). RRR has also been in the Global Top 10 in films in 62 countries such as America, Europe, Africa, Brazil, United Kingdom, Italy, UAE, Australia and New Zealand.
Pen Studios distributed these films on OTT in different languages as it had the worldwide electronic rights for all languages. Talking about this Dr. Jayantilal Gada, CM & MD of Pen Studios said “We are proud that Pen Studios is instrumental in enhancing the reach of S.S. Rajamouli Ji’s RRR.
We plan to continue this and release it in as much as over 50 languages in the coming years. This film has proved that India can make global content, for which we thank DVV Production and we are thankful and proud to associate with S.S.Rajamouli ji for ‘RRR’ is truly the pride of Indian cinema.