Ramayan : Ramanand Sagar’s path breaking divine historic epic to be re- telecasted on Shemaroo
Rejuvenating the divine history on television, visionary Shemaroo Directors Budhichand Maroo and Raman Maroo always will catapult the Shemaroo brand into millions of households globally by re-telecasting Ramanand Sagar’s “Ramayan” on Shemaroo TV from 3rd July 2023 every day at 7:30 pm slot.
The re – telecast of the historic epic Ramayan by Ramanand Sagar starring Arun Govil as Prabhu Shri Ram, Deepika Chikhlia as Maa Sita and Sunil Lahri as Laxman and Dara Singh as Lord Hnauman cements the facts that Budhichand Maroo and Raman Maroo have been ahead of their times.
It must be recalled that when they were in library / video cassette rental business at kemps corner they jumped into Krishna VHS marketing in a big way and made a grand kill out of it.
This one marketing decision established the brand ‘Shemaroo’ not only in India but also Internationally. Shemaroo became a household name.
Once again the ingenious Raman Maroo is expected to increase the viewership of Shemaroo TV – fourfold as per prediction of Prem Sagar, son of Ramanand Sagar and Executive producer of the legendary historic serial “Ramayan’.
Gold medalist from FTII – Poona, Prem Sagar has been a part and parcel not only in the making of Ramayan but was also the marketing head globally.
The legendary hit TV serial Ramayan produced, written and directed by Ramanand Sagar was telecast in 53 countries. As per BBC reports garnered 650 million viewership it its first run telecast in 1987 created a world record of the highest viewed mythological serial in the world.
In March 2020 during COVID, in its rerun on Doordarshan ‘Ramayan’ once again created a world record of 77 million viewership beating the world record of Game of Thrones as the highest viewed serial with 17.4 million viewership.
Shemaroo TV should be congratulated for re-telecasting ‘Ramayan’, thus bringing back our classic epics to today’s generation. This will revive our vedantic knowledge, virtues, values, wisdom and ethics for our today’s inpatient generation lost in social media.